PR & Media Launch Strategies That Deliver Measurable Results in the UAE

A launch is not just an event—it’s a business outcome. In high-growth markets where timing, visibility, and precision define long-term success, how a brand enters the public domain is as critical as what it offers.

Nowhere is this more evident than in the United Arab Emirates, where a hyper-connected consumer base, deep media penetration, and a fast-paced commercial environment mean a well-executed launch can deliver immediate sales impact and enduring brand advantage.

To create a significant buzz around the launch of Kashkan, a new restaurant by Indian celebrity chef Ranveer Brar, in a competitive dining landscape in Dubai. With numerous dining options available, it was essential to position Kashkan as a must-visit destination, attract a diverse clientele, and ensure ongoing visibility beyond the launch.

Our approach :

We create a compelling brand narrative that highlights Kashkan’s unique culinary heritage, positioning it as a standout in the UAE’s F&B scene. To achieve this, we focus on:

• Exclusive Media Tastings & Influencer Engagement – Curated dining experiences and invitations to leading influencers and media personalities to generate authentic buzz.
• High-Impact Media Coverage – Securing features in leading UAE lifestyle and F&B publications to build credibility and awareness.
• Strategic Social Media Partnerships – Driving conversations and visibility through collaborations with prominent food bloggers and influencers.
• Precision Audience Targeting – Identifying and prioritising high-value customer segments to maximise conversion potential.
• Narrative Engineering – Crafting culturally aligned stories that position Kashkan as a market leader from day one.
• Integrated Channel Orchestration – Seamlessly aligning PR, digital, influencer, and live activations for maximum impact.
• Stakeholder Activation – Engaging media, industry leaders, and influencers to amplify credibility and reach.
• Data-Led Optimisation – Leveraging performance analytics in real time to refine messaging and channel allocation.
• Post-Launch Momentum Planning – Sustaining visibility through extended media coverage and ongoing audience engagement.

The result :

Kashkan achieved remarkable visibility from day one, attracting high-profile guests and securing its position as one of Dubai’s must-visit dining destinations.

1. 20M+ organic content views through targeted, platform-specific storytelling.
2. 9M+ campaign views in high-conversion digital and media environments.
   
3. 350+ earned media articles across industry and lifestyle press.
4. 250+ influencer partnerships curated for strategic reach and audience alignment.
5. 3.5x ROAS through tightly optimised media investments.
6. 250% sales growth above forecast, driven by coordinated demand stimulation.
7. 180+ media, VIP, and influencer stakeholders activated through a single, unified launch.

Strategic Continuity Builds Equity

The most valuable launches are those built on strategic continuity—where every public touchpoint reinforces a single, clear market position. In high-visibility markets like the UAE, perceptions are shaped before the product is even experienced. A well-structured launch establishes relevance, signals credibility, and accelerates both commercial and reputational growth.

Beyond Visibility — Measurable Business Impact

For business leaders, the true measure of launch success lies beyond reach. We focus on:

• Conversion uplift
• Earned share of voice
• Stakeholder engagement depth
• Sustained brand lift post-launch

Every element—from content formats to partner selection—is designed with measurable business outcomes in mind.

Partner with AARK Marketing for PR Success

Whether you’re launching a new brand, hosting a high-profile event, or aiming to refresh your market presence, AARK Marketing is your trusted partner for impactful PR and media strategies in Dubai.

📩 Let’s amplify your story: contact@aarkmarketing.com

📍 AARK Marketing – Based in Dubai.

Driving visibility across the UAE and beyond.