From Concept to Culinary Hotspot: How Kashkan Captured Hearts and Palates in Dubai.
To create a significant buzz around the launch of Kashkan, a new restaurant by Indian celebrity chef Ranveer Brar, in a competitive dining landscape in Dubai. With numerous dining options available, it was essential to position Kashkan as a must-visit destination, attract a diverse clientele, and ensure ongoing visibility beyond the launch.
Our execution began with a comprehensive PR strategy that was focused on extensive media outreach and influencer collaborations. The campaign aimed to generate hype prior to the launch and maintain momentum through continuous marketing and public relations support.
Secured extensive media coverage across Dubai and India, resulting in over a million dirhams worth of articles featuring Kashkan in print, radio, TV, and podcasts.
Collaborated with over 200 influencers to amplify the restaurant’s message, utilizing their reach to tap into diverse audiences and generate authentic content.
Hosted a grand opening event that garnered media attention and created an immersive experience for attendees, leading to social sharing and organic buzz.
The campaign achieved remarkable outcomes, with Kashkan gaining 2.4 million views and attracting 20,000 followers across social media platforms within the first three months as a direct result of the PR activities. The extensive media coverage positioned the restaurant prominently in the local dining scene, fostering a strong brand identity centered on the ethos of Indian Food curated to perfection. Ultimately, this multifaceted approach not only ensured a successful launch but also laid the groundwork for ongoing marketing success in a competitive environment.
360° Integrated Marketing – F&B Restaurant Marketing, Brand Launch, Media Meets, PR & Influencer Management
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