Pincode is a modern Indian restaurant by Indian Celebrity Masterchef Kunal Kapur, celebrating the diverse culinary traditions of India in a contemporary format. With existing success in Dubai, the brand partnered with AARK Marketing to expand its footprint in the UAE—launching its New Abu Dhabi Branch, building community engagement around the Dubai Outlet, and establishing a robust digital and PR presence in the region.
AARK Marketing was brought on board as the exclusive Digital & PR Agency for both branches—delivering a 360° campaign that spanned strategy, storytelling, social media, PR, influencer marketing, content creation, events, and performance marketing.
We worked closely with the Pincode team to position the brand as a premium yet accessible modern Indian eatery, rooted in nostalgia and storytelling. This included:
– Brand messaging and voice development tailored to UAE’s diverse audience
– Campaign planning around key moments: Launches, Anniversaries, CSR, Festivals
– Monthly integrated calendars for content, events, influencer tie-ups, and paid campaigns
From content creation to campaign roll-outs, our team managed Pincode’s digital identity:
– End-to-end social media management across Instagram, Facebook and TikTok
– Reel and static post production including scripting, direction & shoot execution
– Campaigns for major occasions including – UAE National Day, Christmas & New Year Festive MenuWinter Menu Rollout, Valentine’s Day
– Dinner Experience, Ramadan Iftaar Buffet, Dubai Branch 2nd Anniversary
Result:
1.6M+ views in 3 months
2.4x increase in post engagement
3.2x increase in monthly follower growth
We orchestrated a 360° pre-launch to post-launch strategy for Pincode The Galleria Abu Dhabi:
– 20-day countdown campaign on social media
– Behind-the-scenes teasers, construction-to-opening reels
– Influencer kits & teaser collaborations
– A grand launch event with 120+ influencers, media, and food bloggers
– PR campaign across top regional and national lifestyle platforms
Result:
1.1.5M+ views in the first 30 days
2.200% more sales than projected in opening month
3.Coverage across 50+ publications and digital portals
4.120+ influencer stories, videos, and reels in launch week alone
As the official PR partner, we ran an always-on media strategy that spotlighted the brand’s evolution and achievements:
– 25+ organic articles/month across F&B, lifestyle, and news media
– Strategic placements in top-tier publications – CurlyTales ME, Lovin Dubai, What’s On, Khaleej Times, The National, Social Kandura, Gulf Buzz along with multiple regional and trade publications
– Broadcast PR including radio interviews with Chef Kunal Kapur
Result:
1.100+ feature articles in 3 months
2. Radio reach across leading stations
3.Positioning Pincode as a “must-visit” destination
From mega to micro, our curated influencer strategy spanned both Indian and Arab demographics:
– Full-spectrum management: scouting, outreach, contracts, coordination, reporting
– Diverse representation from food, lifestyle and family creators
– Specialized activations for Launch, Ramadan and Multiple Festive Menu
Result:
1. 120+ influencers onboarded in first 3 months
2. Over 3.2M cumulative reach from influencer collaborations
3. Reels with 100K+ views each across major creator accounts
We ideated, planned, and executed high-impact offline moments to bring the brand to life:
– Abu Dhabi Grand Launch Event – 120+ influencers, media, and VIP guests
– Dubai Branch 2nd Anniversary – Media & influencer dinner with personalized experiences
– Children’s Day CSR Activation – Giving back through a joyful community initiative
– Arab Influencer Exclusive Night – Tapping into the local cultural lens
Result:
1. Boosted brand love and customer loyalty
2. 200+ organic stories during event days
3. Created inclusive brand narrative for both expat and local audiences
Paid ads supported our organic efforts to push footfall and reservations:
– Geo-targeted ad sets for Dubai and Abu Dhabi
– Custom creatives and offers tied to Ramadan, New Year, and Winter Menu
– Lead generation ads for pre-booking and group dining
Result:
1. 3.5x ROAS across festive ad campaigns
2. Higher footfall from ad-driven bookings for festive menus like Ramadan and Winter Fest
Pincode by Kunal Kapur has grown into one of the most recognizable modern Indian dining destinations in the UAE.
From launching a new location and managing end-to-end social media, to driving millions of views and media impressions, our integrated efforts delivered tangible business impact and brand equity.
Impact in Numbers (First 3 Months):
Looking to turn your F&B brand into a movement?
F&B Restaurant Marketing, Brand Design and Implementation, Restaurant Launch, Digital and Social Media Management, PR and Media, Influencer Management
