Modernizing tradition. Elevating trust. Empowering Dubai Bank’s future.
We led a comprehensive rebranding to modernize Dubai Bank’s visual identity and messaging while staying true to its core values of trust, integrity, and innovation. The goal was to create a consistent, contemporary brand experience across all physical and digital touchpoints that reflects the bank’s evolving vision and strengthens its position as a market leader in a competitive financial landscape.
We refined the bank’s logo, updated the color palette, typography, and design elements to create a modern, cohesive, and professional visual identity that reflects Dubai Bank’s heritage and future aspirations.
We crafted a detailed brand manual covering all aspects of brand asset usage, tone of voice, stationery, signage, digital applications, and internal communications to ensure consistent and proper implementation.
Our team managed the smooth rollout of the new brand across all branches, marketing collateral, digital channels, and corporate communication platforms, coordinating closely with stakeholders to secure buy-in and operational alignment.
The rebranding delivered a unified, future-ready identity that enhanced Dubai Bank’s visual appeal and clarity at every customer touchpoint. It improved brand consistency both internally and externally and ensured a seamless transition with strong stakeholder support, positioning the bank for continued market leadership and growth.
Corporate Re-Branding, Brand Guidelines Design, Implementation
