Background

A timeless brand, reimagined.

Overview

Rasasi Perfumes, a distinguished fragrance house rooted in Middle Eastern tradition, has long been synonymous with sophistication, craftsmanship, and timeless appeal. With decades of legacy behind it, the brand approached AARK to usher in a new era — one that would resonate with the modern consumer while honouring its heritage.

Our role was to craft and execute a comprehensive digital transformation — spanning strategy, content, and performance — to reposition Rasasi as a contemporary fragrance icon in an increasingly competitive space.

The Strategy

We began with a 360° approach to redefine Rasasi’s digital marketing ecosystem:

• Performance Marketing: Built a full-fledged paid media strategy across Meta and Google — focusing on conversions, remarketing, and awareness. Our creatives paired refined visual storytelling with performance-driven formats.
• Social Media: Established and curated Rasasi’s social media across Instagram, Facebook and Tiktok — crafting a visual identity and brand voice that resonated with both legacy audiences and modern fragrance lovers.
• Content Calendar & Community: Delivered monthly content plans blending product showcases, brand heritage, scent rituals, and user engagement — supported by active community management.

The Production

To mark Rasasi’s digital evolution, the brand needed content that felt as elevated as its fragrances.

• Moodboard & Shoot Planning: Developed an in-depth creative direction deck — including tone references, set ideas, and styling guides — to align stakeholders and teams ahead of the shoot.
• Model Selection & Location Scouting: Handpicked a diverse cast of models and proposed locations that brought out the sophistication and soul of each fragrance — from desert landscapes to luxe interiors.
• Shoot Execution: Produced a high-volume bank of versatile content ideas — reels, stills, and hero videos — tailored for campaigns, stories, ads, and organic feed use.

The Impact

The refreshed digital presence helped reposition Rasasi as both iconic and current. With a cohesive content strategy, stronger creative assets, and a structured marketing approach, the brand is now equipped to connect with new audiences — while staying true to its roots.

Marketing Strategy | Performance Marketing | Social Media | Content Production | Creative Direction