Background

Hospitality with a voice.

Overview

Tucked in the heart of old Dubai, Park Regis Kris Kin Hotel is a landmark that blends comfort, culture, and convenience. With a portfolio of distinct F&B concepts under one roof, the hotel sought to strengthen its presence across Dubai’s competitive hospitality and dining scene.

AARK Marketing Services was brought on board to lead their PR and influencer engagement strategy — designed to generate sustained visibility, credible media mentions, and steady guest interest across platforms.

The Strategy

We adopted a structured, long-term approach — anchoring our efforts in relevance, timing, and consistency across the calendar year.

• Media Listings & Editorial Coverage: We secured regular placements for the hotel and its restaurants across key publications including Khaleej Times, What’s On, Lovin’ Dubai, and others — featuring themed nights, restaurant highlights, and event-driven moments. From new openings to city guides and seasonal dining roundups, the hotel maintained a consistent media presence.
• Influencer Engagement: Across the year, we activated relevant influencers — from food lovers and lifestyle creators to local community voices — to drive organic visibility. Carefully curated experiences helped generate rich, user-led content across Instagram and TikTok, reinforcing the brand’s relevance with both residents and tourists.
• Festive PR Campaigns: For cultural and calendar moments such as Ramadan, Eid, Diwali, Christmas, and New Year’s Eve, we developed custom outreach plans. Each campaign was supported with tailored media kits, preview invites, and influencer seeding — ensuring the hotel remained top-of-mind during peak dining and gifting seasons.
• Outlet-Specific Positioning: While our communication remained cohesive under the Park Regis brand, each outlet — including Kris With a View, The Grandstand, Level 19 Lounge, and Marhaba Lounge — was given a unique content angle and tailored media pitch to help build individual recognition.

The Impact

Our efforts over the years has ensured that Park Regis Kris Kin Hotel remained part of the conversation — across traditional media, digital platforms, and influencer circles. Each outlet gained its own space in Dubai’s crowded F&B ecosystem, while the hotel’s brand equity strengthened in the minds of both media and customers.

PR Strategy | Media Strategy | Editorial Features | Influencer Marketing | Festive Campaigns