Launching a New Era in Event Management
We collaborated with Emirates Airlines – Dnata to launch their newly established Events Divisionwith a bold, high-impact campaign. The initiative aimed to position the division as a premium, full-service provider within the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, targeting corporate clients, planners, and key industry stakeholders.
We crafted a tailored campaign targeting high-value segments within the MICE industry. The strategy positioned Dnata’s Events Division as a one-stop destination for corporate event solutions, emphasizing reliability, innovation, and global standards.
We developed a suite of branded materials that reflected the division’s professionalism and attention to detail. From invitations and digital ads to event signage and social media content, every asset was designed for maximum visual impact and brand consistency.
Our team planned and executed a high-profile launch event, complete with live demonstrations and interactive experiences. The event was designed to immerse attendees in the full spectrum of Dnata’s capabilities—from logistics to creativity.
To support the campaign, we ran a multi-platform digital strategy, including engaging social media posts, newsletters, blog content, and targeted paid ads. These efforts generated awareness, built anticipation, and maintained post-launch momentum.
We coordinated with media outlets and regional influencers to secure widespread coverage of the launch. This PR push played a key role in establishing the division’s presence and credibility in the market.
The campaign successfully introduced Dnata’s Events Division to the market with high visibility and strong engagement. The launch event was well-attended by key industry players, and the integrated marketing approach helped drive interest, build brand recognition, and position Dnata as a serious contender in the regional events space.
Launch Campaign of Events Division
