Fragrance with a Flair: Building a Bold Identity for a Brand that Captivates the Senses.
Body Splash engaged us to build a distinct and cohesive brand identity that would set them apart in the crowded fragrance market. The objective was to establish Body Splash as a premium yet approachable fragrance label through bold visual storytelling, targeted marketing strategies, and consistent messaging that resonated with modern consumers.
Developed a comprehensive brand identity that captured Body Splash’s essence—youthful, vibrant, and refined. This included logo design, brand colors, typography, and usage guidelines to ensure a consistent and professional look across all platforms.
Designed standout packaging for the fragrance line with an emphasis on shelf appeal, premium aesthetics, and product differentiation. Each scent was paired with its own unique theme, allowing for individuality while maintaining brand harmony.
Delivered end-to-end design solutions including packaging, in-store materials, digital assets, and promotional collateral. Every element reinforced Body Splash’s brand language and visual identity.
Launched a multi-channel marketing campaign combining digital advertising, influencer partnerships, and offline promotions. From crafting compelling social content to executing paid media, the strategy focused on visibility, relevance, and sales impact.
Produced rich brand content tailored for digital channels—website copy, blog articles, and social posts—that highlighted the lifestyle appeal, fragrance details, and story behind Body Splash.
The new branding and marketing rollout successfully positioned Body Splash as a premium yet attainable fragrance brand. With increased shelf visibility, stronger digital engagement, and a cohesive identity across all platforms, Body Splash achieved heightened brand recognition and stronger market traction.
Corporate Branding, Product Branding, Design, Marketing
