Overview

Biscuiteers is a newly launched gourmet bistro café offering a refined international dining experience. With a menu that celebrates global flavors — from wholesome breakfast dishes and vibrant salads to hearty sandwiches and dinner plates inspired by Turkey, Morocco, and the Far East — Biscuiteers aims to become a go-to destination for food lovers and families alike.
To mark its grand launch, AARK Marketing Services led a comprehensive press release campaign designed to position Biscuiteers as one of Dubai’s most exciting new dining destinations, drive awareness among food enthusiasts, and secure impactful coverage across leading F&B and lifestyle publications.

The Strategy

Our PR approach was built around strategic storytelling, audience targeting, and consistent media visibility — ensuring the café’s concept, location, and culinary appeal reached the right audiences across Dubai.

• Press Release Development: AARK’s team crafted a compelling launch press release highlighting Biscuiteers’ unique international menu, welcoming ambience, and prime Al Wasl Road location — tailored to appeal to lifestyle and F&B editors.
• Targeted Media Outreach: We secured coverage across top media outlets including Gulf News, Khaleej Times,The National, Lovin, Pan Time Arabia, UAE News 24/7and Observer Dubai, ensuring strong reach within Dubai’s competitive dining scene.
• Positioning & Messaging: The communication focused on Biscuiteers’ identity as a vibrant neighborhood café — ideal for breakfast meetups, casual lunches, and family dinners — while emphasizing its diverse global influences.
• Media Relations & Coordination: Through AARK’s network of lifestyle journalists, we coordinated story placements, dining mentions, and editorial listings to maximize exposure during the launch phase.

The Impact

• The campaign successfully introduced Biscuiteers to Dubai’s dynamic F&B scene, creating a strong first impression and driving organic awareness among residents and media alike.
• Widespread Coverage: Featured across leading UAE media such as Gulf News, Khaleej Times,The National, Lovin, Pan Time Arabia, UAE News 24/7and Observer Dubai .
• Brand Awareness: Generated strong visibility among food enthusiasts, influencers, and Dubai’s dining community.
• Launch Visibility: Helped position Biscuiteers as a must-visit café and family-friendly dining spot in the heart of the city.
• Sustained PR Momentum: Established relationships and interest for future seasonal promotions and event coverage.

Key Highlights

• Successful restaurant launch PR campaign with citywide media visibility.
• Featured in top lifestyle and F&B publications across Dubai.
• Strengthened Biscuiteers’ positioning as a premium bistro destination.
• Built lasting media relationships for long-term brand growth.

Public Relations | Press Release Development | F&B Media Outreach | Launch Campaign Strategy | Brand Positioning