RAKtherm, a leading global manufacturer of piping systems, is renowned for its advanced thermoplastic solutions and strong presence across more than 30 countries. As part of its regional growth strategy, RAKtherm sought to modernize its digital presence, strengthen its brand visibility, and reinforce its leadership in sustainable piping technology.
AARK Marketing Services partnered with RAKtherm to deliver a comprehensive 360° marketing solution encompassing public relations, SEO, website revamp, social media marketing, and a targeted radio campaign in India . The radio campaign, executed with a spend of ₹30 lakh, complemented the integrated marketing approach by amplifying brand awareness and recognition across key regional markets.
Our multi-channel strategy focused on building credibility, improving discoverability, and creating a cohesive digital brand experience across all touchpoints.
Developed a series of press releases and media features positioning RAKtherm as an innovation leader in piping systems and sustainable manufacturing. Through targeted outreach, we secured coverage in leading business, construction, and trade publications — reinforcing the company’s authority and expertise within the industry.
Led a complete website redesign focused on improved user experience, responsive design, and optimized content architecture. The new layout highlighted RAKtherm’s product range, innovation milestones, and sustainability credentials, creating a strong and modern digital identity.
Implemented a robust on-page and technical SEO framework to boost organic visibility and search rankings for key industry terms such as piping systems UAE, thermoplastic pipes manufacturer, and water distribution solutions. Enhanced content and metadata improved search performance and lead generation.
Managed RAKtherm’s social media presence across platforms such as LinkedIn, Instagram, and Facebook — focusing on brand storytelling, industry leadership, and audience engagement. The content strategy combined thought leadership posts, corporate updates, and product highlights to build a consistent brand narrative.
In collaboration with 3P Pipes, a ₹30 lakh radio campaign was launched to target key contractors and decision-makers in India. This high-investment initiative reinforced brand recognition, generated inquiries, and supported RAKtherm’s regional expansion strategy.
The integrated marketing approach successfully repositioned RAKtherm as a forward-thinking and globally trusted brand while strengthening its digital, media, and regional footprint.
Public Relations | Website Revamp | SEO | Social Media Marketing | Digital Strategy | Radio Marketing
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