Reimagining an Awadhi Icon for Today’s Audience.
Aminia, a heritage restaurant brand with a legacy in authentic Awadhi cuisine, is a household name in Kolkata for decades. From AARK Marketing Services’ perspective, the challenge is to modernize its digital presence and engage a new generation of food lovers — without losing the brand’s traditional charm and loyal customer base.
We developed a structured social media marketing strategy for Aminia, continuously producing and curating content to create awareness and strengthen its digital presence. The approach focused on blending heritage with modern storytelling, building a cohesive brand identity, and fostering deeper connections with its target audience.
With a long-term focus on strengthening Aminia’s presence, we continue to execute a structured social media strategy across Instagram and Facebook through curated content and active community engagement. Monthly content calendars feature high-quality food photography, heritage-driven storytelling, menu highlights, and interactive formats. By maintaining a consistent brand voice and visual identity, paired with authentic conversations, we ensure Aminia remains top of mind and builds a stronger, more engaged online community.
We designed a special festive campaign that celebrates the occasion and amplifies Aminia’s presence during the season. The campaign features themed creatives, festive menu promotions, and engaging storytelling. To maximize impact, we invite influencers and food bloggers to experience Aminia during the festival. Their authentic content and recommendations on Instagram generate buzz, extend reach, and position Aminia as a go-to dining destination during Puja celebrations.
Our integrated approach revitalizes Aminia’s social media presence while honoring its legacy. The Durga Puja campaign achieves strong visibility with influencer-driven amplification, resulting in higher engagement, increased festive footfall, and strengthened brand recall. Aminia reinforces its cultural relevance and successfully connects with both loyal patrons and younger audiences.
We are running a social media discount campaign called ‘Luck By Digits’ for Aminia, designed to drive engagement and footfall to the restaurant. The campaign is promoted through targeted ads on Instagram and Facebook, reaching audiences based on interests, location, and engagement behavior. In this promotion, customers need to show the last three digits of their phone number to avail exclusive offers, creating an interactive and engaging experience that connects the digital campaign to in-restaurant visits.
The campaign is successfully generating strong engagement, with over 500 clicks in the first week and a steady flow of customers visiting the restaurant to redeem the offer. By combining social media promotion with an interactive in-store experience, the campaign is driving footfall, boosting brand visibility, and strengthening Aminia’s connection with both loyal patrons and new audiences.
We run targeted catering campaigns for Aminia, designed to promote the brand’s catering services for private events, corporate gatherings, and festive celebrations. The campaigns are executed across social media platforms, highlighting Aminia’s premium South Indian vegetarian offerings and customizable catering options. Engaging creatives, client testimonials, and promotional messaging showcase the variety and quality of the catering services, encouraging inquiries and bookings for events.
These campaigns successfully generate interest and bookings, leading to events with over 400 attendees. By leveraging social media promotion and engaging content, the campaigns drive higher visibility for Aminia’s catering services, expand the brand’s reach beyond dine-in customers, and position it as a trusted choice for large-scale events and celebrations.
Social Media Marketing | Festive Campaigns | Influencer Engagement | Community Building
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One stop solutions for all your Digital & PR requirements.
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One stop solutions for all your Digital & PR requirements.
"It was a very good experience working with AARK media. They were quite hands-on with the services they offer and really understood the brand in depth. Thank you!"
