Bringing a Contemporary Fine Dining Experience to the City.
Located in the heart of Dubai, Lavang is a fine dining destination that combines contemporary culinary artistry with immersive dining experiences. From AARK Marketing Services’ perspective, the mission was clear to strengthen Lavang’s presence in Dubai’s competitive dining scene, generate consistent footfall, and position the restaurant as a must-visit fine dining venue.
We developed a structured social media marketing strategy for Lavang along with continuously producing and developing content to create awareness and increase their footfall. The approach focused on creating a cohesive brand identity, engaging storytelling, and a content framework designed to strengthen the brand’s online presence and connect with its target audience.
With a long term focus on brand growth, we continue to execute our planned strategy across Instagram and Facebook through dynamic content and active community engagement. Monthly content calendars highlight dish showcases, chef stories, lifestyle-driven reels, and ambiance features. Consistent brand voice and visual identity, combined with active interaction, help foster a stronger, more engaged online community.
To strengthen Lavang’s presence in Dubai’s competitive F&B landscape, we executed a high-profile PR and influencer meet. Over 20 influencers from the F&B, lifestyle, and luxury segments were invited to experience the restaurant firsthand. The event generated extensive media coverage, with 30+ features across leading publications including Khaleej Times, Social Kandura, Gulf Buzz, What’s On, Curly Tales, and Hotel Catering. Influencers shared more than 100+ stories during the event, along with reels that collectively garnered over 1M views on Instagram and TikTok, amplifying Lavang’s visibility, credibility, and engagement.
Our integrated PR and influencer approach significantly elevated Lavang’s profile across media and social platforms. The campaign achieved widespread editorial coverage and high-performing influencer content, increasing reach, engagement, and brand recall. Lavang strengthened its positioning in Dubai’s dining scene, connecting with new audiences while reinforcing credibility among existing patrons.
Our campaigns were designed not only to enhance visibility but also to drive measurable results. By combining performance marketing, retargeting strategies, and event-driven pushes, we translated Lavang’s online presence into tangible footfall at the restaurant.
In the months following our partnership, Lavang’s digital and PR presence underwent a strong transformation. The brand secured 30+ media features, amplified by influencer-driven buzz and a refined social media strategy.
The social media content during the event month achieved over 4million views, marking a 1.6% increase over the previous period, and reached 910.7K unique users, a 220% growth, highlighting strong amplification and visibility.
In terms of engagement, content recorded 52.2K 3-second views (+2.4%) and 5 1-minute views (+100%), with total content interactions reaching 616 (+158.8%), reflecting high user engagement and interest. Total watch time accumulated 11 days and 4 hours (+1.7%), indicating consistent audience retention.
Overall, these campaigns significantly increased restaurant footfall and reinforced Lavang’s positioning as a premier fine dining destination in Dubai.
Social Media Marketing | PR Strategy | Influencer Engagement | Media Coverage | Footfall Growth
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