Overview

Trusity, a UAE-based education technology platform, is dedicated to making learning engaging, accessible, and future-ready. Built on the belief that education should evolve with the needs of today’s learners, Trusity offers a wide range of curated programs focusing on skill development, STEM, and innovation for students across the region.
To amplify its brand voice and announce key milestones, Trusity partnered with AARK Marketing Services to execute a strategic press release campaign designed to generate credible media visibility, enhance brand reputation, and position Trusity as a thought leader in the EdTech space.

The Strategy

Our PR approach centered on crafting compelling narratives, identifying the right media outlets, and ensuring maximum visibility through timely distribution.

• Press Release Development: AARK’s content team developed a well-researched, journalist-friendly press release highlighting Trusity’s educational mission, impact stories, and technological innovations shaping modern learning.
• Targeted Media Outreach: We secured placements across leading UAE media outlets — including Gulf News, Khaleej Times, Gulf Today, Dubai One, EdArabia, Education UAE, and Middle East News 247 — ensuring strong visibility across both print and digital audiences.
• Positioning & Messaging: The communication emphasized Trusity’s contribution to the UAE’s education and innovation vision, spotlighting its role in empowering students through personalized, future-focused learning.
• Media Relationship Management: Leveraging AARK’s strong media network, we built organic relationships with editors and journalists to secure authentic, high-impact coverage.

The Impact

The campaign delivered measurable success by elevating Trusity’s visibility and credibility across key media channels. The press release was featured in multiple top-tier UAE publications, boosting awareness and reinforcing Trusity’s reputation as a leading EdTech brand.

• Widespread Coverage: Featured in Gulf News, Khaleej Times, Gulf Today, Dubai One, EdArabia, Education UAE, and Middle East News 247.
• Brand Credibility: Strengthened Trusity’s positioning as an innovative, reliable, and future-ready education platform.
• Thought Leadership: Established the brand as a key voice in the UAE’s growing EdTech ecosystem.
• Sustained Visibility: Continued mentions across digital education and news platforms extended visibility beyond the campaign’s initial release.

Key Highlights

• Strategic content aligned with the UAE’s educational and innovation goals.
• Secured extensive coverage across top regional media platforms.
• Built strong, lasting relationships with education and lifestyle media.
• Elevated Trusity’s presence among educators, parents, and students.

Public Relations | Press Release Development | Media Strategy | Editorial Outreach | Brand Positioning